DO I NEED A WEBSITE OR IS SOCIAL MEDIA ENOUGH FOR MY BUSINESS?

Digital marketing has come a long way over the years. Not so long ago, digital marketing did not even exist however these days it is crucial. This has been highlighted particularly in recent months as the situation around COVID-19 developed around the world.

For many businesses, their digital platform is what kept them operating. Bricks and mortar businesses had to turn to an online platform to sell products, with many setting up online shops for the first time. With face to face meetings no longer possible, the internet provided the crucial way of continuing to connect and build relationships with customers.

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Why You Should Not Rely on Social Media Alone
While social media is a fantastic tool and should be part of your business marketing, it should not be your only marketing tool.

Social media is great for brand awareness, to talk to your audience and drive traffic. However, social media networks have rules and ever-changing algorithms which can affect what you can post and whether your audience will see your content at all. For this reason, it’s important to have somewhere to drive traffic to that is searchable and evergreen, not just a social media round about.

The Importance of Having a Website
I am often asked “Do I really need a website?” The answer is Yes!

A website gives your brand a central home. I often say “If you were renting a house, you wouldn’t build a patio, swimming pool or outdoor kitchen on the property you don’t own.”

Many businesses build their entire shop front, marketing and sales system on a social media platform which is rented ground that we have little control over.

A website allows your business to meet customer expectations by portraying that you (and your business) are the real deal.

A website adds value, provides information and resources, giving customers access to everything they need to know about your business. Think of social media as the bridge between you and your customers, and your website as your home.

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